Olives from Europe x
Foodie Tribe
Location: National, USA
THE ASK
Olives from Europe was looking to work with Foodie Tribe for a 2nd year and find ways to exceed the previous year’s partnership in creating brand awareness with content creators. In many cultures, olives are considered a key ingredient when creating recipes. Foodie Tribe explored different ways our creators could highlight olives as the star of the show in their content in different cities bringing the olive culture.
WHAT WE DID
Foodie Tribe sourced and managed 42 influencers to create content and build awareness around Olives from Europe through two different concepts.
The first objective of the campaign was to capture content at the Olives from Europe booths at different food trade shows and have the influencers be an extension of the brand at these events. Foodie Tribe collaborated with 30 influencers to attend and cover 6 different events through 2022 and 2023:
The second objective of the campaign was for Foodie Tribe to collaborate with 11 influencers who would then partner with restaurants to create a unique dish featuring Olives from Europe. The goal of the campaign was to not only to co-collaborate on a dish but to have it featured on the menu for a month - allowing the followers of our creators to head over to the restaurant and experience the dish for themselves. The main purpose was to promote and bring Olives From Europe to your table in the U.S. markets.
Foodie Tribe worked with each influencer to create the following:
(1) IG static post and (1) IG Reel post
(1) IG post and (1) IG Reel post + the restaurant posted (1) in feed post.
RESULTS
121 Posts
2.4M+ Impressions
164.4K+ Engagements
7% Engagement Rate
Interested in learning how you can partner with Foodie Tribe and collaborate with our content creators?