Location: National, USA

THE ASK

Norman Love, a premium chocolate brand with a national presence, was looking to grow its millennial audience on social media and showcase its handcrafted chocolates in new ways.

WHAT WE DID

The Foodie Tribe social team built a strategy that focused on social video content and revitalized the brand’s static content to better attract their target audience. We visited the Norman Love stores and facilities to create in-the-moment video content of the chocolates being made, which the brand’s audience loved!

RESULTS (6-Months)

15% Increase in total fans

2.7M Organic Impressions

23.5K Organic Engagements

5.1% Organic Engagement Rate (industry average is under 3%)

*Social campaigns contributed to completely sold-out stock for December Holidays and Valentine’s Day

Interested in learning how you can partner with Foodie Tribe and collaborate with our content creators?