Location: National, USA

THE ASK

Mother Earth Vinegar, an organic vinegar brand, wanted to revamp their Instagram and launch a TikTok account to raise brand awareness, drive sales, and educate their followers on the uses and benefits of organic vinegar.

WHAT WE DID

Foodie Tribe created a new strategy for their Instagram account, including custom video content. This content was also used to launch their TikTok account. Along with fresh images, graphics, and videos, we also began a boosting strategy to drive further awareness for the brand and drive conversions to the brand’s Amazon storefront.

RESULTS (2-Month Launch)

Instagram: 15 Videos & 18 Photos/Graphics

446 Followers earned, 21.3% growth in followers

46,085 Impressions

1,097 Engagements

2.4% Average Engagement Rate

TikTok: 15 Videos

933 Followers earned, launched account with 0 followers

87K Video Views

1,742 Engagements

2% Average Engagement Rate