Location: National, USA

THE ASK

Goya® looked to Foodie Tribe to increase brand awareness for the GOYA® Coconut Water through increasing website traffic, driving sales of the Goya® products online, and expanding their variety of cocktail/mocktail recipes. Foodie Tribe's approach catered to various objectives, generating interest in different cocktails/mocktails and providing ideas for using GOYA® Coconut Water in other refreshments. With each influencer carefully selected based on their niche, the goal was to encourage their audience to shop for GOYA® Coconut Water at their local grocery store and promote the benefits of GOYA® Coconut Water being refreshing and delicious.

WHAT WE DID

Foodie Tribe collaborated with eight recipe-focused influencers to recreate one of Goya’s® original recipes to bring awareness to their GOYA® Coconut Water. We strategized to drive customer consideration and brand loyalty by tying in an emotional appeal of enjoying these recipes with friends and family to create content that resonates with consumers. We also enforced having any additional ingredients be Goya® products and showcased in the visuals. This allows the audience to recognize the variety of Goya® products and become familiar with how they can be utilized in their own or other Goya® recipes.

RESULTS

50 Posts

163K+ Impressions

16.9K+ Engagements

11% Engagement Rate

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