Location: National, USA

THE ASK

Caviar, a Doordash company, is a premium delivery service with key markets in major cities around the US. In the first two years of our partnership, we prioritized static images and created social media graphics for their Instagram. In July 2022, when KPIs started to take a dip, we re-evaluated the strategy.

WHAT WE DID

We switched to a video-focused strategy. The release of TikTok and Reels completely changed the social media algorithm and still image content isn’t shown to audiences as much anymore. Viewers want to see quick vertical videos that they can scroll through endlessly. Since video content is shown to people outside of the account’s followers it has the potential to get a lot more impressions/views. We started posting video content consisting of custom Reels, UGC Reels, restaurant collaborations, and influencer collaborations.

RESULTS (March - June 2022 vs. July - October 2022)

29K Engagements (331% increase from the previous 4 months)

889K Impressions (310% increase from the previous 4 months)

3.16% Engagement Rate (1% increase from the previous 4 months)

March - Jun 2022: Losing ~200 Followers per Month

July - October 2022: Gaining ~100 Followers per Month.

Interested in learning how you can partner with Foodie Tribe and collaborate with our content creators?