Location: Florida

THE ASK

Baptist Health was looking for local South Florida content creators whose primary focus was living a healthy lifestyle and were involved in their community. Foodie Tribe selected influencers who could speak authentically about specific health-related topics and share Baptist Health's messages and services. Influencers authentically promoted Baptist Health, connecting personal stories and experiences through important health-related issues to bring awareness to the conversation.

WHAT WE DID

We partnered with over 30 influencers throughout 2022 to build on the message and value of Baptist Health. The ideal influencers were located around 12 hospitals and more than 100 outpatient and urgent care facilities between Homestead and Miami Lakes. Foodie Tribe worked with the content creators to utilize several different Instagram features, like static posts, carousels, reels, stories and lives. A very successful method in getting the message across to current and potential Baptist Health customers were the Instagram Live segments that were either hosted on the creators account or the Baptist Health Instagram page. Other content methods we used to ensure we were reaching Baptist Health's audience were Facebook, YouTube and blogs. 

With the current popularity of video content, Baptist Health will expand more into the influencer marketing world by exploring partnerships with TikTok creators to help spread the brand's message and vision. The goal is to bring awareness to the younger generation and share the importance of health-related topics and checkups.

RESULTS

68.4K Engagements

1.1M Impressions

0.68% Engagement Rate