Why Metrics Matter
As our Tribe members know, oftentimes we will ask for analytics prior to a campaign, and we always close out a campaign by collecting analytics, too. These numbers are important for us to see information regarding your audience, how your content did individually, and how the campaign performed as a whole.
Are your followers in the right age range for the product you are promoting? Are they located in a part of the country where a restaurant you visited is? Did one of your posts perform better than the other? Was engagement consistent? Did we meet the client goals? These analytics help us answer those questions, and more.
First thing’s first: where do you find your analytics?
Select the menu bar on the top right of your profile, and viola! Analytics will be the first option at the top. Simply click it, and you’ll be taken to your analytics page. Instagram has broken it down into 3 sections: Activity, Content, and Audience.
Under Activity, you will see 2 categories, broken down further:
Interactions
This tells you how many actions were taken on your account. You can see the number of visits to your profile (if you tap the graph, you can also see how many visits on each day), website clicks to the link in your profile, and emails sent to your associated email address during the date range shown.
Discovery
Here you are able to see your content reach. More simply, this is the number of accounts that have seen any of your posts (this number is usually an estimate). You can also see how many impressions, or the number of times your posts have been seen. Again, if you tap the graph, you can see the breakdown day by day.
The Content tab simply shows your feed posts, sorted by engagement.
When you move to the Audience tab, this is where you see all of your audience demographics. These metrics are especially important to us when we are working on a location based campaign, or when we need your audience to be over a certain age. The 4 categories Instagram breaks down are:
Top Locations
Here you can see the most concentrated cities and countries your followers are in.
Age Range
Instagram breaks down the age distribution of your followers, and you are also go break it down even further by selecting All, Men, or Women.
Gender
This shows how many of your followers are male vs. female.
Followers
You can gain even more insight into your audience here. Want to know what days of the week people are more active on Instagram? Or what time of day your followers spend on the platform? You can see all of this here.
If you haven’t already taken a look at your analytics, we highly suggest doing so! This will provide you with valuable information you can use to your advantage when posting content.
Dara Schlossmann is an Influencer Manager at Foodie Tribe. In her free time you will find her taking advantage of the sunny Florida weather, traveling, or in the kitchen cooking up a new recipe.