The ask: Swanky Sauce turned to Foodie Tribe for help in getting the word out to consumers about their award winning BBQ sauce made with fresh, natural ingredients.
What we did: We engaged seven influencers to promote Swanky Sauce by creating content and recipes that highlight how Swanky Sauce is the perfect BBQ for any occasion. Influencers created unique recipes that were promoted via blog posts and social media. All content ended with a call-to-action to their followers by sharing promo codes. Foodie Tribe also promoted Swanky Sauce on their Instagram profile, which led to increased engagement with the brand and significantly grew their social media following.
Results: Together, the influencers shared 13 posts and reached an audience of more than 180k. This partnership directly resulted in a 44% growth in Swanky Sauce’s Instagram following.