Panago Pizza (Mercer Creative)

Location: Canada

The ask:  Mercer Creative turned to Foodie Tribe for help in getting the word out to potential Panago Pizza consumers about their antibiotic free chicken pizza.

What we did: We engaged ten influencers to receive Panago Pizza to their homes to experience the delivery process, and then talk about the great quality of the pizza, salad, and all of its ingredients. All influencers promoted content on their Instagram pages, as well as created story content documenting their experience.

Results: Together, the influencers shared 21 posts and reached over 20,000 in engagements. The average campaign engagement rate was 6.8%.