Food Network & Cooking Channel South Beach Wine & Food Festival presented by FOOD & WINE 

Location: Miami, Florida

The ask: As the title sponsor of the Heineken Light Burger Bash, Schweid & Sons was looking to generate buzz around their participation in one of the most sought after South Beach Wine & Food Festival events. In addition to generating excitement on their own social channels, they were looking for an extra push of awareness throughout the event. They turned to Foodie Tribe to amplify their sponsorship efforts.

What we did: We organized five Foodie Tribe members, who were were asked to attend the event. They had one important mission during the Heineken Light Burger Bash; to create live story content on their Instagram account and promote the Schweid & Sons activation. After the event, the influencers helped keep the Schweid & Sons brand awareness going through tagged content on their Instagram feeds.

Results:

  • 40,000 engagements

  • 7% overall engagement rate

 

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