SNICKERS AT SOUTHBITES AT SOUTH BY SOUTHWEST
Location: Austin, Texas
The ask: Snickers turned to Foodie Tribe for help in promoting their booth activities at Southbites at South by Southwest (SxSW), the food-focused division of the SxSW festival that celebrates the film and music industries, on Instagram.
What we did: We engaged 8 influencers to attend the festival to partake in booth activities and publish social content during the conference. We also had one of our influencers act as the Master of Ceremonies throughout their 3-day activation.
Results: Together, the influencers shared 39 posts and reached an audience of more 430k.