The ask: Red Lobster wanted to have influencers over at their United States based restaurants to help them promote their Endless Shrimp menu, filled with new delicious offerings.
What we did: We invited 10 influencers who were passionate about Red Lobster (and seafood, of course!), to head over to their nearest restaurant and promote the new menu offerings via their Instagram channels with posts + story content. As well as, all influencers provided additional content for UGC to be used by Red Lobster at a later date.
Results: The influencers were able to generate over 6,000 engagements, as well as a reach of over 220,000.