The ask: Red Lobster wanted to have influencers over at their United States based restaurants to help them promote their Crabfest menu, filled with new delicious offerings.
What we did: We invited 20 influencers who were passionate about Red Lobster (and crab, of course!), to head over to their nearest restaurant and promote the new menu offerings via their Instagram channels with posts + story content.
Results: The influencers were able to generate over 267,443 engagements, as well as close to 1 million impressions, and a 12% overall campaign engagement.
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