The ask: Red Lobster was launching their new Crabfest menu, one of their biggest and most impactful limited offerings for the year. To help increase awareness to the overall campaign, they believed influencer marketing could provide an additional word-of-mouth channel to connect with seafood lovers and Red Lobster fanatics around the US. As part of the effort, they wanted to collaborate with influencers whose content had a sustainability focus to tie in their partnership on Deadliest Catch.
What we did: Foodie Tribe engaged and collaborated with twenty influencers who were passionate about both seafood and Red Lobster to dine at their nearest location. The influencers created eye catching content focused on the newest Crabfest menu offerings, and promoted their photos and videos in their Instagram feed and stories. There was also a select group of influencers whose content touched on the importance of sustainability in Red Lobster’s food preparation, and process.
1 million+ impressions
12% overall engagement rate
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