Potbelly Sandwich Shop

Location: USA (several markets)

The ask:  Potbelly invited Foodie Tribe influencers to create content around Potbelly’s limited time offer Pulled Pork sandwich.

What we did: We engaged 15 influencers to head over to their nearest restaurant, and promote the sandwich, along with their Perks Member app, via Instagram static content, and stories.

Results: Together, the influencers shared 15 posts and generated over 116k impressions.