The ask: BSG Agency + McDonald’s invited influencers to attend a private tasting and viewing of their two new Premium Desserts: the Turtle Brownie Sundae and the Strawberry Shortcake Sundae.
What we did: Ten Foodie Tribe influencers attended the private event at a Miami, Florida, McDonald’s. The influencers each posted 1-2 Instagram posts, 1-2 Tweets, and shared live coverage via Instagram Stories. Six influencers also shared their experiences after the event on their blogs.
Results: The McDonald’s + Foodie Tribe collaboration generated more than 15,000 Instagram story views and more than 7,000total engagements on Instagram (likes + comments)!