German National Tourism

Location: United States

The ask: German National Tourism tasked Foodie Tribe influencers in re-creating recipes from one of their German chefs, and sharing with their followers.

What we did: We engaged ten influencers to re-create German inspired dishes. All influencers promoted content on their Instagram pages, as well as created story content documenting their recipe development.

Results: Together, the influencers shared 20 posts and reached over 82,000 in engagements, and over 650 million impressions. The average campaign engagement rate was 10.75%.

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