Fage Total Yogurt Reciepe Development
Location: United States
The ask: Fage turned to Foodie Tribe for support in promoting their newly revamped Fage Total packaging, and pairing them with influencers who would also create recipes showcasing the product.
What we did: We engaged 3 influencers to receive the product, and create unique recipes featuring Fage Total, and the new packaging. The influencers created content on their Instagram pages, as well as their blogs.
Results: Together, the influencers garnered almost 90,000 engagements, and the average campaign engagement rate was 5.4%.