DOVE CHOCOLATE AT FOOD NETWORK & COOKING CHANNEL SOUTH BEACH WINE & FOOD FESTIVAL
Location: Miami, Florida
The ask: Dove Chocolate turned to Foodie Tribe for support in promoting their participation in the South Beach Wine & Food Festival Grand Tasting Village, along with their #choosepleasure virtual reality campaign.
What we did: We engaged 10 influencers to attend the Grand Tasting Village to experience the virtual reality activity at the Dove Chocolate booth. Influencers spent time tasting the chocolate while virtually traveling to Iceland, Paris, and New York City. Influencers shared content from the event with their Instagram audiences and encouraged entry in the #dovesweeps sweepstakes.
Results: Together, the influencers shared more than 60 posts and reached an audience of more than 400k..