Jana Foods and Wyke Farms
Location: United States
The ask: Jana Foods wanted to promote their partners Wyke Farms, so we paired them with influencers to create unique recipes, and promote the cheese.
What we did: We invited 3 influencers to receive the cheese, and develop recipes where the cheese was the main ingredient. The each created content for their Instagram pages, as well as their blogs.
Results: The influencers were able to generate almost 30,000 engagements, and the average campaign engagement rate was 4.1%.