Charleys Philly steaks

Location: San Diego

The ask: Charleys Philly Steaks was opening a brand new store in San Diego, CA. To help augment the marketing around the grand opening, they engaged Foodie Tribe to help generate local buzz and excitement through an influencer marketing campaign. Foodie Tribe was asked to plan a content strategy that would entice the influencer’s followers to visit the new location.

What we did: We engaged three Foodie Tribe influencers to head over to the grand opening, promote the menu items. All content created was focused on pushing followers to visit the new location and enjoy Charleys Philly Steaks grilled to order Cheesesteaks, and their gourmet French Fries.

Results:

  • 8,000 engagements.

  • 90,000 impressions

  • 4.7% overall engagement rate

 

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