How Is Your Instagram Story Engagement?

How Is Your Instagram Story Engagement?

We love Instastories for the in-the-moment feeling they create. But, how can you get more engagement from them? Here are a few ideas:

Share lists. What’s better than something so straightforward and simple? A list presents information in an easy, practical way. Especially great for the recipe developers out there, you can put together a series of videos for a tutorial of how to make a certain dish, listing out the ingredients and steps in each slide. Include the full recipe at the end with a picture of the finished product. Most likely, your follower will screenshot it if they are interested in making it themselves!

Post screenshot worthy content. As mentioned above, when you post valuable content to your story, your audience knows it will disappear in 24 hours. When they see something they want to save, they’ll take a screenshot so they have it for future reference.

Use polls. But, have fun with it! The standard “yes and no” questions can get boring. Be creative, make it funny, and use language you yourself would engage with. You can also try posting a series of questions if you want to get their thoughts on an important topic.

Indicate sound should be on. Most people watch stories without volume. To let them know they should unmute, add an emoji, gif, or text that indicates this. This tells your viewers that you have something important to discuss and want their extra attention.

Create a conversation. Use the question sticker to host a “ask me anything” session, or questions about something specific. Or, ask your followers a question and have them submit their responses. You could even post an “answer round-up” to share their answers to your question with the rest of your followers.


Interested in joining Foodie Tribe? You can apply here!

The Real Deal with Instagram's Algorithm

The Real Deal with Instagram's Algorithm

Every so often, Instagram pulls a fast one on us and changes the algorithm. Followers miss out on influencers’ posts, and influencers engagement rates drop because their followers are not seeing their content - you know the story. We’ve all heard the rumors, but what is actually true and what is false?

True:

Liking and commenting on someone’s posts shows you more content from them.

Engaging with content plays a large role on what posts appear higher in your feed. If you like a lot of content from one account or keep going back to a profile to like posts, Instagram uses this activity and interest to help them know to place this content high on your feed. Think of it as a personalized experience for everyone. If you follow the same accounts as your friend, but you engage with one account more than they do, it is likely that those posts will show lower in your friend’s feed because they are not liking and commenting on them as much as you are. So, if you are a fan of @district_foodie or @fluent_in_food (or any of our Tribe members!), make sure you engage on a consistent basis so you never miss a post!

False:

The algorithm is hiding your posts.

It’s not, but it is getting harder to have your content seen by more people. With over 1 billion users, Instagram is more competitive than ever, due to the endless options of people and brands to follow. It’s impossible for someone to see every single post from every account, and this where we see organic reach declining.

Comments have to be more than 3 words.

There is no minimum number of words for comments. Yes, even a single emoji counts! But, to get more authentic engagement from your followers, try asking a question. It could be something as simple as where they live, or a little more in depth like what the last restaurant they went to was and the best thing they at there. Or, try writing longer captions. This can help get your follower invested in your post and yield a response back.


Are you interested in joining Foodie Tribe? You can apply here!

Everything You Need To Know About Instagram Stories

Everything You Need To Know About Instagram Stories

Instagram stories is a whole different ballpark than regular feed posts. Stories allow you to connect with your audience in a new way, with the content disappearing after 24 hours. Aside from fun and engaging affects, the metrics allows you to see insights from your viewers and how they interacted with that content.


Still not convinced? Take a minute to watch this short video and then come back to us and let us know if you’ve changed your mind.

It's Time To Jump On The Influencer Marketing Train

It's Time To Jump On The Influencer Marketing Train

It’s no secret that influencers are the new celebrity, which is exactly why you need their help with marketing - because one viral item can make a restaurant famous on Instagram. Let’s face it... it’s never been easy to make it in the restaurant business, and the app is changing the way we eat out.

“More and more, the quickest way to restaurant success isn’t all about food. It’s all about photos.”


And most restaurants are catching on. Just take a look at Black Tap and Jack’s Wife Freda, both New York City based restaurants which Instagram has helped lead to massive business boosts.

What Goes Into Being A Food Content Creator?

What Goes Into Being A Food Content Creator?

What exactly goes into being a food content creator? A lot, actually. Whether it’s the initial step of thinking up a concept, setting up and prepping for a shoot, shooting, or editing, so much work goes into the whole process. Have your sights set on being a food content creator? Get a sneak peak with this episode of Lucy for Hire, where Refinery29’s Lucy Fink does a career try out with cake content creator, Chelsea White of @chelsweets.

“My favorite part of being a food content creator is the flexibility… there’s not as much pressure because you really have full creative freedom to do whatever you want...”

Think you’ve got what it takes?

Being An Influencer As A Full Time Job

Being An Influencer As A Full Time Job

With over 600,000 Instagram followers, Foodie Tribe member Neda of @losangeles_eats, turned her account into a full time job. Wondering how you can do the same thing? Check out this video to learn about Neda’s experience, what her day-to-day entails, and how something so simple can go viral.

“It’s not just taste wise, it actually visually has to look different,” she says. Learn her tips and tricks to up your ‘gram game and maybe one day you’ll be able to take your account full time, too!