Instagram recently launched Creator Accounts, profiles which are similar to Instagram Business profiles, but made for public figures, content producers, artists, and influencers. The Creator Account will offer exclusive features and analytics to equip creators with tools suited for specific needs.

What are these new features?

Growth:

You are able to see how many new followers you have gained, as well as how many people unfollowed you in a week’s time. To see daily results, simply click on the day you want to view data for. This will make it easier for influencers to see what content is or isn’t resonating with their followers.

“More tools to access growth insights are going to be a huge win on the side of influencers if done right. By being able to easily see statistics around follower growth, content creators will be able to better pinpoint content that’s resonating with viewers,” says Kamiu Lee, CEO of Activate.

Inbox:

With so many DMs, inboxes can get flooded quickly. With a Creator Account, you can now filter important messages to a primary inbox, and keep them separate from other messages.

“The creator profile being trialed includes high-quality filters that allow influencers to limit the types of people who can make direct contact with them on the platform,” says Influencer Marketing Hub.

Currently, Instagram has only made the Creator Account available to a small, select group of beta testers to try the new features. If you had the opportunity to switch your account over, would you?


Dara Schlossmann is an Influencer Manager at Foodie Tribe. In her free time you will find her taking advantage of the sunny Florida weather, traveling, or in the kitchen cooking up a new recipe.