Let’s revisit last Wednesday, AKA the day everyone freaked out because Instagram was down. What did you do? How did you handle it?

The app wasn’t allowing users to comment or like posts, making it impossible for influencers to engage with their followers. And, many users weren’t able to upload newsfeed content either. Of course, this isn’t the first problem Instagram has ever had, and it is important to remember that there is always a chance for some kind of glitch. So, we decided to share a few tips for how you should handle a situation like this in the future.

How You Should Handle It

  • Whenever you notice something that is not right with the platform, report the problem to Instagram.

  • Check with others to see if they are experiencing the problem too. If many people are, it is probably a platform-wide issue, not an issue with your account.

  • Apologize and explain the problem to your followers. Let them know you value your relationship with them but the issue is preventing you from engaging/posting/etc.

What You Can Do

  • Stay calm! Know that Instagram is working to resolve the issue.

  • Don’t log out. This could lead to further complications once logging back in.

  • Check via web browser to see if your account is still live. If so, you weren’t hacked.

  • Check known issues on the Instagram Help page.

  • Check Instagram’s Twitter account to see if they have issued a statement.

  • Get off Instagram and go have fun! Use it a social media cleanse to take a little break.

How We Communicate The Issue To Clients

  • During a campaign, we are in constant contact with the client. We let them know what’s going on, what the issue is, and that it is not the influencer's fault.

  • We provide them with a published article or statement from the company noting the problem and that Instagram is working on it.

  • In a dire scenario, if the issue is not resolved by the end of the campaign, we will always have a Plan B. This way the influencer can still share their content and be paid for their work, and the client will still be satisfied with the campaign and working together.

Just remember, when things like this happens to the platforms we use most for content creation, keep calm, and over communicate with any clients and followers.


Dara Schlossmann is an Influencer Manager at Foodie Tribe. In her free time you will find her taking advantage of the sunny Florida weather, traveling, or in the kitchen cooking up a new recipe.