Working with influencers for your marketing efforts means one less thing on your to-do list. No need for you to spend hours on a photo shoot or drafting creative copy. Busy brands and businesses have turned to influencers to do this work for them. But, how do they strategize, prepare, and schedule their content? Here’s a sneak peak!

  1. They curate their feed. Creating an aesthetic is very important to most influencers, as it plays a part in strategy, engagement, and growing followers. It’s not uncommon for influencers to use the grid format when planning posts in advance. It allows them to see what their images look like next to each other, on top of each other, below each other, and diagonally across from each other. It’s important for influencers to be able to see their feed from all angles so they can plan when to post what.

  2. They draft captions ahead of posting. This allows the influencer to really think about what they want to write, and gives them time to edit, make changes, or fix any errors.

  3. They schedule their stories. Although a lot of stories are in-the-moment, some influencers also like to plan and schedule them. This gives the influencer the opportunity to see how a story will look to the viewer. Using templates has become a popular layout for stories, and allows the influencer to be able to plan and edit content before it is posted live.

  4. They know what time is best for them to post content. No, it isn’t a guessing game. Influencers are able to view their insights within their account. They can see all of their analytics, including audience and follower information, which shows a breakdown of the days and times when their audience is most active.

If you haven’t already, make sure to read our post on things to consider when deciding to work with influencers.


Interested in learning how Foodie Tribe can you help strategize your influencer marketing content? Send us a note here, and we will be sure to get back to you to get started!