We’ve all seen the sponsored posts, hospitality reviews, and influencer hosted events. If you’re looking for a new, fresh way to work with influencers, check out these less-used methods.
Ambassador Role. Instead of working with an influencer on one campaign or a few here and there, give them the opportunity to be an Ambassador for your brand. This way, they’ll constantly be promoting your products and services by creating content, hosting events, and marketing your brand by using their name.
Create a Product With Them. Is there an influencer you have worked with multiple times, that you keep going back to because you love their content so much? Invite them to co-create a product. Maybe it’s a special menu item or limited time offer, but involving the influencer is a great way to get product to the market and bring in new customers.
Feature Founder Interviews. Content can always go beyond the usual food or product picture, but oftentimes it doesn’t. To share the history of your brand and open the door for new content ideas, have the influencer interview or speak with the founder to hear the whole story of how the brand came to be.
In such a saturated market, how do you know which influencers are the best to work with? We’ve rounded up a few tips for you to consider the next time it comes to deciding this.
We’ve said it before, and we’ll say it again: think local. Regardless of whether your restaurant, or product can be found in multiple locations, it’s always great to include local influencers in your campaign. They are the ones who will yield more engagement and drive more foot traffic to your restaurant, or store. Plus, since they live in the city you are in, they know the area well and will be able to create content that intertwines the location and your restaurant and/or product.
Try choosing influencers who are already fans of yours. The partnership will seem obvious when you work with influencers who use your products or visit your restaurant prior to working on the campaign. The partnership will be more authentic and the creation of content won’t feel forced.
Don’t brush off micro influencers. You might think it’s better to work with macro influencers for their large followings, but that’s not always the case. Though they have less followers, micro influencers have loyal followers. And because of their smaller reach, you won’t have to worry about going over budget, as micro influencers will be more affordable.
Reach out to us! We can help you get your campaign started in 2019.