Influencers have had a big impact on the restaurant industry, thanks to social media. They aren’t just posting a pretty picture - they’re raising awareness.
How does it work? A restaurant will reach out to the influencer on Instagram who would be a good fit for their brand and has a large following, to see if they would be interesting in creating content about their offerings. As for compensation, some restaurants offer free food and others will pay for sponsored content. Either way, both sides get what they want.
Alternatively, agencies like Foodie Tribe work with restaurants and/or their marketing companies to find the perfect influencers for promotional campaigns. A list of objectives and deliverables is created and given to the influencer, and upon completion, the influencer is paid for their work.