Instagram is so much more than just a photo on your feed. Stories, videos, and Boomerangs add a fun, live aspect to content that you should be having your Influencers create. Not sure where to have them begin? Here are a few starting points:
Share A Look From Behind The Scenes. Instagram is saturated with images featuring one particular item from a restaurant or brand to promote. Instead of this, have your influencers give their followers a “behind the scenes” look! For instance, the influencer can take video content of the head chef giving them a tour of the kitchen so followers can see where the magic happens and how dishes are created.
Promote New Items. Whether it is something new to the menu or something new to your product line-up, influencers can use video to capture their first experience with it in real-time. When followers are able to see influencers’ reactions as they happen, it helps create a more emotional connection with their followers. They can create a Boomerang of them pulling the product off the shelf for the first time or even as they take their first bite!
How To Videos. Have your influencers step it up a notch when they are creating product recipes by hosting an Instagram Live while they cook. They can talk about the product, show their followers how to make the recipe, and answer any questions followers might have. This is a great way to get the real-time connection and create an experience where followers are interacting beyond the usual likes and comments.
Dara Schlossmann is Community Manager at Foodie Tribe. In her free time you will find her taking advantage of the sunny Florida weather, traveling, or in the kitchen cooking up a new recipe.