Everything You Need To Know About Instagram Stories

Everything You Need To Know About Instagram Stories

Instagram stories is a whole different ballpark than regular feed posts. Stories allow you to connect with your audience in a new way, with the content disappearing after 24 hours. Aside from fun and engaging affects, the metrics allows you to see insights from your viewers and how they interacted with that content.


Still not convinced? Take a minute to watch this short video and then come back to us and let us know if you’ve changed your mind.

It's Time To Jump On The Influencer Marketing Train

It's Time To Jump On The Influencer Marketing Train

It’s no secret that influencers are the new celebrity, which is exactly why you need their help with marketing - because one viral item can make a restaurant famous on Instagram. Let’s face it... it’s never been easy to make it in the restaurant business, and the app is changing the way we eat out.

“More and more, the quickest way to restaurant success isn’t all about food. It’s all about photos.”


And most restaurants are catching on. Just take a look at Black Tap and Jack’s Wife Freda, both New York City based restaurants which Instagram has helped lead to massive business boosts.

What Goes Into Being A Food Content Creator?

What Goes Into Being A Food Content Creator?

What exactly goes into being a food content creator? A lot, actually. Whether it’s the initial step of thinking up a concept, setting up and prepping for a shoot, shooting, or editing, so much work goes into the whole process. Have your sights set on being a food content creator? Get a sneak peak with this episode of Lucy for Hire, where Refinery29’s Lucy Fink does a career try out with cake content creator, Chelsea White of @chelsweets.

“My favorite part of being a food content creator is the flexibility… there’s not as much pressure because you really have full creative freedom to do whatever you want...”

Think you’ve got what it takes?

Being An Influencer As A Full Time Job

Being An Influencer As A Full Time Job

With over 600,000 Instagram followers, Foodie Tribe member Neda of @losangeles_eats, turned her account into a full time job. Wondering how you can do the same thing? Check out this video to learn about Neda’s experience, what her day-to-day entails, and how something so simple can go viral.

“It’s not just taste wise, it actually visually has to look different,” she says. Learn her tips and tricks to up your ‘gram game and maybe one day you’ll be able to take your account full time, too!

Things To Consider When Choosing Influencers To Work With

Things To Consider When Choosing Influencers To Work With

In such a saturated market, how do you know which influencers are the best to work with? We’ve rounded up a few tips for you to consider the next time it comes to deciding this.

  1. We’ve said it before, and we’ll say it again: think local. Regardless of whether your restaurant, or product can be found in multiple locations, it’s always great to include local influencers in your campaign. They are the ones who will yield more engagement and drive more foot traffic to your restaurant, or store. Plus, since they live in the city you are in, they know the area well and will be able to create content that intertwines the location and your restaurant and/or product.

  2. Try choosing influencers who are already fans of yours. The partnership will seem obvious when you work with influencers who use your products or visit your restaurant prior to working on the campaign. The partnership will be more authentic and the creation of content won’t feel forced.

  3. Don’t brush off micro influencers. You might think it’s better to work with macro influencers for their large followings, but that’s not always the case. Though they have less followers, micro influencers have loyal followers. And because of their smaller reach, you won’t have to worry about going over budget, as micro influencers will be more affordable.

Reach out to us! We can help you get your campaign started in 2019.

Different Ways To Work With Food Influencers

Different Ways To Work With Food Influencers

We’ve all seen the sponsored posts, hospitality reviews, and influencer hosted events. If you’re looking for a new, fresh way to work with influencers, check out these less-used methods.

  1. Ambassador Role. Instead of working with an influencer on one campaign or a few here and there, give them the opportunity to be an Ambassador for your brand. This way, they’ll constantly be promoting your products and services by creating content, hosting events, and marketing your brand by using their name.

  2. Create a Product With Them. Is there an influencer you have worked with multiple times, that you keep going back to because you love their content so much? Invite them to co-create a product. Maybe it’s a special menu item or limited time offer, but involving the influencer is a great way to get product to the market and bring in new customers.

  3. Feature Founder Interviews. Content can always go beyond the usual food or product picture, but oftentimes it doesn’t. To share the history of your brand and open the door for new content ideas, have the influencer interview or speak with the founder to hear the whole story of how the brand came to be.


In such a saturated market, how do you know which influencers are the best to work with? We’ve rounded up a few tips for you to consider the next time it comes to deciding this.

  1. We’ve said it before, and we’ll say it again: think local. Regardless of whether your restaurant, or product can be found in multiple locations, it’s always great to include local influencers in your campaign. They are the ones who will yield more engagement and drive more foot traffic to your restaurant, or store. Plus, since they live in the city you are in, they know the area well and will be able to create content that intertwines the location and your restaurant and/or product.

  2. Try choosing influencers who are already fans of yours. The partnership will seem obvious when you work with influencers who use your products or visit your restaurant prior to working on the campaign. The partnership will be more authentic and the creation of content won’t feel forced.

  3. Don’t brush off micro influencers. You might think it’s better to work with macro influencers for their large followings, but that’s not always the case. Though they have less followers, micro influencers have loyal followers. And because of their smaller reach, you won’t have to worry about going over budget, as micro influencers will be more affordable.

Reach out to us! We can help you get your campaign started in 2019.