Food Influencers + Social Media = The New Marketing

Food Influencers + Social Media = The New Marketing

CGTN features Tribe member @yeahfoodbeer, touching on how her Instagram account translates to customers for the restaurants she works with. And, get a glimpse of the power of social media - how this free and immediate marketing technique is a way to get your restaurant out there.


As a restaurant, you’re seeing what customers are saying about you. You’re seeing what dishes they like most,” says Iris Mohr, Chair of Marketing at St. John’s University. Watch this short video to learn how you can connect with your customers that can’t be done with advertising.

Changing An Industry

Changing An Industry

Influencers have had a big impact on the restaurant industry, thanks to social media. They aren’t just posting a pretty picture - they’re raising awareness.

How does it work? A restaurant will reach out to the influencer on Instagram who would be a good fit for their brand and has a large following, to see if they would be interesting in creating content about their offerings. As for compensation, some restaurants offer free food and others will pay for sponsored content. Either way, both sides get what they want.

Alternatively, agencies like Foodie Tribe work with restaurants and/or their marketing companies to find the perfect influencers for promotional campaigns. A list of objectives and deliverables is created and given to the influencer, and upon completion, the influencer is paid for their work.


Learn more here: How to Grow Your Restaurant Business by Leveraging Social Media Influencers

How To Become a Foodie Influencer

How To Become a Foodie Influencer

Do you dream of becoming an Instagram food influencer? It’s not as easy as it looks and certainly takes times, but with dedication and the right skills, you can start building your foodie account. Check out these tips we’re sharing to help get you started.

Have a Unique Point of View. This is why people follow you! So many influencers create such great, but similar content. Show them you have a unique perspective and that you can help them find new things they might not have known about otherwise. Do you follow a vegan diet? Maybe you know all the best vegan spots in your city and showcase them on your account. Don’t be afraid to make your account stand out from the rest. Once you have defined your brand, stick to it and don’t get distracted by what others are focusing on and the type of content they are producing.

Interact with Others in the Food Community. Follow other foodies and be a part of their conversations. Like, comment, and engage with foodies in your local community and beyond. Meeting people with the same interests and building a support system is key! Find influencers with similar styles and interests and make friends. Their followers might end up following you, too.

Promote Yourself. Get out there and start creating relationships! Lots of marketers want to see quality over quantity when it comes to your content and followers. If you’re in a smaller city, don’t see this as a setback. Use this opportunity to become an influencer in your local area. Even with a small following, you can still post high quality content with good captions that highlight the food, allowing you to build a small, loyal, and active following. From there, you can begin reaching out to the restaurants/marketing agencies letting them know you’re creating posts about them on your account, and invitations to events might even start follow.

Work on Your Photography Skills because practice makes perfect. Watch tutorials on YouTube, read articles online about food photography, and spend time practicing your photo skills. Classes are another great option! And they don’t have to be expensive - you can find beginner classes online. See our past blog posts here and here for more food photography ideas.


Work for Less when you are starting your account. You may have to accept products or goods instead of money for your services, but it’s a starting point. And as you continue gaining followers, producing and sharing quality content, you can negotiate your earnings for what you are producing.

How To Use Instagram Stories

How To Use Instagram Stories

Do you use Instagram Stories? Are you unsure why you should use it or how to use it? Stories are a great place to share your real life with your followers. It resonates with them and creates engagement, but it also allows your followers to see you as more relatable. Here are a few tips on how to use Stories to your advantage.

  1. Post to stories daily. Increasing the frequency of which you post Instagram Stories can bump your content closer to the front of the Story queue, meaning they will be seen more often.

  2. Stories create engagement. Followers like the realness and behind the scenes feeling that these real life snippets create. Just like a feed post, your audience can comment and ask questions which get sent to your DMs. This is another place that allows for interaction with your followers.

  3. Don’t forget to check the “Requests” section of your DMs. If someone isn’t following you but sent in a comment to your Story, their message will show up here. It is yet another opportunity to engage with them, and they may even become a follower!

  4. Use Story features like Polls. Influencers and followers love this method of engagement. Influencers can ask questions, get opinions, and votes on anything they ask! The fun part is seeing the results, so make sure you share these with your followers!

Use Swipe Up. If you are promoting a product, consider taking advantage of the Swipe Up feature in Stories where you can post a direct link and drive traffic to the brand’s site.

Video Content For Your Restaurant

Video Content For Your Restaurant

Instagram is so much more than just a photo on your feed. Stories, videos, and Boomerangs add a fun, live aspect to content that you should be having your Influencers create. Not sure where to have them begin? Here are a few starting points:

  1. Share A Look From Behind The Scenes. Instagram is saturated with images featuring one particular item from a restaurant or brand to promote. Instead of this, have your influencers give their followers a “behind the scenes” look! For instance, the influencer can take video content of the head chef giving them a tour of the kitchen so followers can see where the magic happens and how dishes are created.

  2. Promote New Items. Whether it is something new to the menu or something new to your product line-up, influencers can use video to capture their first experience with it in real-time. When followers are able to see influencers’ reactions as they happen, it helps create a more emotional connection with their followers. They can create a Boomerang of them pulling the product off the shelf for the first time or even as they take their first bite!

  3. How To Videos. Have your influencers step it up a notch when they are creating product recipes by hosting an Instagram Live while they cook. They can talk about the product, show their followers how to make the recipe, and answer any questions followers might have. This is a great way to get the real-time connection and create an experience where followers are interacting beyond the usual likes and comments.


Dara Schlossmann is Community Manager at Foodie Tribe. In her free time you will find her taking advantage of the sunny Florida weather, traveling, or in the kitchen cooking up a new recipe.

Creating Video Content

Creating Video Content

Instagram is so much more than just a photo on your feed! Stories, videos, and Boomerangs add a fun, live aspect to content that you should be creating. Not sure where to begin? Here are a few starting points:

  1. Share A Look From Behind The Scenes. Instagram is saturated with images featuring one particular item from a restaurant or brand to promote. Instead of this, capture a “behind the scenes” look! For instance, ask the head chef to give you a tour of the kitchen so your followers can see where the magic happens and how dishes are created.

  2. Promote New Items. Whether it is something new to the menu or something new to a brand’s product line-up, use video to capture your first experience with it in real-time. When followers are able to see your reactions as they happen, it helps create a more emotional connection with them. Create a Boomerang of yourself pulling the product off the shelf for the first time or even as you take your first bite!

  3. How To Videos. Step it up a notch when you are creating product recipes by hosting an Instagram Live while you cook. You can talk about the product, show your followers how to make the recipe, and answer any questions they might have. This is a great way to get the real-time connection and create an experience where your followers are interacting beyond the usual likes and comments.


Dara Schlossmann is Community Manager at Foodie Tribe. In her free time you will find her taking advantage of the sunny Florida weather, traveling, or in the kitchen cooking up a new recipe.