Let's Talk Food Photography

Let's Talk Food Photography

Are you using the same photography styling over and over for your #foodporn? Or, maybe you just feel like you’re stuck in a rut? Luckily for you, today we’ve got some great tips to share that you can use to mix it up!

  1. Photo Subject. This may seem like a no-brainer, but we have to say it: Pick the right subject! When you choose to focus on something that you want to eat and shoot, you will be more excited about the content you are creating and you will be more pleased with the outcome.

  2. Backgrounds. Backgrounds can add such a fun aspect to your photo! Don’t be afraid to experiment with different colors and scenes that will best show off your subject. Keep in mind that you want a background that provides a contrast for the food and/or beverage you are shooting. Consider adding items like packaging, wrappers, or the bags your food came in to share the scene with you followers!

  3. Know Your Angles. Choose natural angles that make sense with the subject when shooting. You wouldn’t shoot from above when photographing a tall stack of donuts; you’d take the picture straight on. The same goes for a flat subject; shoot from above to best capture it best!

  4. Scale and Proportion. Include objects in your photo that will give your followers an idea of the subject size. A piece of silverware, the food in someone’s hand, or an arm reaching are all great ways to give the subject scale and attract the eyes of your followers!

  5. Storytelling. Use your photos to tell a story! Add fun components into the shot like a cheese pull when someone is grabbing a slice of pizza, a yolk break as you cut into your eggs, or your ice cream cone melting down your hand! These add a bit of fun to your photo and will engage your followers more.


Dara Schlossmann is Community Manager at Foodie Tribe. In her free time you will find her taking advantage of the sunny Florida weather, traveling, or in the kitchen cooking up a new recipe.

Choosing Influencers For Your Influencer Marketing Campaign

Choosing Influencers For Your Influencer Marketing Campaign

How do you know which influencers are best to partner with? While there are multiple aspects to consider, we’ve rounded up our top five picks.

Read these tips below and keep them in mind for your next influencer marketing campaign!

  1. Think local. Regardless of whether your restaurant, or product can be found in multiple locations, it’s always great to include local influencers in your campaign. They are the ones who will yield more engagement and drive more foot traffic to your restaurant, or store. Plus, since they live in the city you are in, they know the area well and will be able to create content that intertwines the location and your restaurant and/or product!

  2. Host Events. Influencers love attending events - especially when they are free. Are you adding something new to your menu? Launching a new product? Giving influencers a complimentary opportunity to try things out before the general public does, gives them extra time to hype it up!

  3. Do Giveaways. Everyone loves winning something, right? Right! Create a campaign where your influencer can raffle something off to their followers. The influencer will spread the word, their content will get more engagement, you will gain followers, and it will resonate better with the influencer’s followers because it will be of value to them.

  4. Consider Aesthetic. When deciding which influencers to partner with, it’s also important to consider their aesthetic and if it will mesh well with yours. If your branding is more reserve and classic, you don’t want to work with an influencer who posts out-of-box content. Think about whose style will work well with your brand and vice versa.

  5. Create Relationships. If there are influencers that you have previously enjoyed working with, work with them again! Just like you, influencers are looking to create lasting relationships with brands. You both have the same goal: to cultivate your relationship with your followers to create a community and earn trust. Long-term influencer relationships is something both you and the influencer can benefit from. Learn more about it here.


Dara Schlossmann is Community Manager at Foodie Tribe. In her free time you will find her taking advantage of the sunny Florida weather, traveling, or in the kitchen cooking up a new recipe.

Long Term Influencer & Brand Relationships (for the influencer)

Long Term Influencer & Brand Relationships (for the influencer)

Relationships are everything in the influencer world. As an influencer, you must cultivate your relationship with followers, with other influencers, and with your brand partners in order to create a community and earn trust. The value placed on these relationships should not be overlooked, as it helps to create the best content and generate an ROI that will make both you and your partner brands happy, which is why you should think about taking your Influencer & Brand relationship long term!

To stay authentic to yourself and your following, partner with brands you truly enjoy. When you promote a product, adding a personal touch by sharing stories of your authentic experience helps followers see that your reaction is natural and genuine. By partnering with the same brands multiple times, it is a great way to showcase the loyalty between you and the brand, which is important in establishing trust with your followers. If they see you continuously partnering with a brand, their trust will start to grow and this makes them a potential consumer.

Remember to always be authentic and never lose your voice! Sometimes when a partnership is just a one-off post, your voice can get lost in all of the promotional messaging. By creating a long term partnership, you can spread out the brand messaging through multiple posts while keeping your authenticity. This will also help make the post be more organic and engaging. 

When there is trust and loyalty between influencer and brand, you should feel more comfortable asking for a bit more creative control. Because of your existing relationship, the brand is already familiar with your tone, voice, and style. When the brand gives you more creative freedom, you will better be able to really get the message across through an amazing idea of your own that you will know how to execute properly and exceed expectations. Again, more creative control for you means you will be able to create the most authentic content. 

On-going, long term partnerships guarantee a source of income for influencers. Whether it is your full-time gig or something you do on the side, knowing that you can rely on that money source is a weight off your shoulders. This is important because as an influencer, you rely on that income to sustain your lifestyle and “influencing” work. Consider financial stability the greatest motivator for you to create amazing content for long term brand relationships.

Just like you create long term relationships with their followers, you should create long term relationships with your brand partners. As you allow your short term partnerships to grow, you will build an even bigger following, a bigger community for the brand you are working with, and help them generate greater ROI. 

Image credit: Bruno Leandro, Foodie Tribe Influencer


Dara Schlossmann is Community Manager at Foodie Tribe. In her free time you will find her taking advantage of the sunny Florida weather, traveling, or in the kitchen cooking up a new recipe.

Long Term Influencer & Brand Relationships (for the brand)

Long Term Influencer & Brand Relationships (for the brand)

Relationships are everything in the influencer world. Influencers must cultivate their relationship with followers, with other influencers, and with their brand partners in order to create a community and earn trust. The value placed on these relationships should not be overlooked, as it helps to create the best content and generate an ROI that will make both influencers and brands happy, which is why you should consider taking your Influencer & brand relationship long term!

To stay authentic to themselves and their following, most influencers partner with brands they truly enjoy. When they promote a product, you can tell that their reaction is natural as they often add a personal touch by sharing stories of their own authentic experience. You might even see brands partnering with the same influencer multiple times. This is a great way to showcase the loyalty between brand and influencer, which is so helpful in establishing trust with the influencers following. If they see the influencer continuously partnering with a brand, followers trust will start to grow, making them a future consumer.

When working with an influencer, the last thing you want is for them to lose their voice. By creating a long term partnership, they will be able to spread out the brand messaging through multiple posts while keeping their authenticity. This will also help make the post be more organic and engaging. 

When there is trust and loyalty between influencer and brand, you should feel more comfortable giving the influencer a bit more creative control. Because of your existing relationship, you are already familiar with tone, voice, and style of the influencer. Giving them more creative freedom will allow them to really get the message across through an amazing idea that they will know how to execute properly and exceed expectations. Again, more creative control for the influencer means they will create the most authentic content. 

On-going, long term partnerships guarantee a source of income for influencers. Whether it is their full-time gig or something they do on the side, knowing that they can rely on that money source is a weight off their shoulders. This is very important for influencers as they rely on that income to sustain their lifestyle and “influencing” work. Consider financial stability the greatest motivator for them to create amazing content for long term brand relationships.

Just like influencers create long term relationships with their followers, brands should create long term relationships with influencers. As you allow your short term partnerships to grow, you will build an even bigger community for your brand, establish greater trust, and generate greater ROI. Let Foodie Tribe help you create those long lasting relationships. Send us a note at info@foodietribe.org.

Image credit: Food Fash, Foodie Tribe Influencer


Dara Schlossmann is Community Manager at Foodie Tribe. In her free time you will find her taking advantage of the sunny Florida weather, traveling, or in the kitchen cooking up a new recipe.

End Goals for Your Influencer Marketing Campaign

End Goals for Your Influencer Marketing Campaign

Influencer marketing offers a wide variety of end goals. Prior to kicking off your campaign, you will need to decide what kind of result you want to yield. Determining end goals before launching the campaign will determine how you measure its results and overall success.

Are you looking to boost direct sales? A popular method for this is discount codes. Influencers share coupons or discounts on your products or services with their followers - your potential consumers. Oftentimes the code will be unique to the specific influencer, adding a personal feel. This also helps you with post-campaign tracking. Another popular strategy influencers are taking advantage of are the direct sales features offered on social platforms. They can post the link to purchase on any platform, use the “Swipe Up” feature on Instagram Stories (which sends the follower straight to the purchase page), and even post “Buyable Pins” on Pinterest (allowing followers the ability to click to buy products of interest). Consider this strategy if you want your influencer marketing campaign to increase direct sales.

Another end goal of influencer marketing campaigns is lead generation. Simply put, this means the influencer creates interest in the product or service that makes their followers curious about not just about the product/service, but also the brand. Because influencers understand their audience, they know what kind of content about the product or service will resonate with their followers. Using the product, reviewing it, etc. are common ways for influencers to create interest and generate leads. If something sparks the interest of a follower, chances are they will go to the website and not only look at the product promoted by the influencer, but other products or services as well. Newsletter subscriptions are great to include on your site because it offers an additional way for you to measure lead generation.

Are you a new brand? Or maybe your brand is launching new products or services? In either case, you will want to create brand awareness. Think of influencers as storytellers. They are narrating the story of every product or service they promote. Introducing products, filming tutorials, and all the other ways influencers present products and services are awareness tactics that are being presented to their audience. Followers love seeing the personal touch so make sure you encourage influencers to share stories of their own authentic experience with your product or service. You can easily measure brand awareness by assigning the influencer a specific amount of content they will need to produce and the number of impressions and engagement their content receives. 

When it comes to influencer marketing campaigns, starting at the end is the best place to start. Determine your end goal and from there you will be able to determine the rest! And, don’t forget, Foodie Tribe can help you accomplish your influencer marketing goals. Send us an email at info@foodietribe.org to start your journey.


Dara Schlossmann is Community Manager at Foodie Tribe. In her free time you will find her taking advantage of the sunny Florida weather, traveling, or in the kitchen cooking up a new recipe.

Stay True To Your Brand

Stay True To Your Brand

If you’ve been ‘gramming food for a while, you know how important it is to be authentic. After all, that’s how you built your following - by creating content about what you love and feel is worth sharing. So, how do you continue to keep an authentic voice after doing the same thing month after month, year after year? We’ve got a few tips for you.

  1. Remember why you created your foodstagram. Think about the reason you started, what inspired you, what the purpose was. Sharing your story with others will help it become easier for you to keep your true voice and allow your followers to understand where you are coming from. 
  2. Tell your story! Even with #sponsored #ad content, your authenticity should shine through. Share with your followers why you love a product, brand, or restaurant. In addition to telling them “The burger was delicious,” tell them it was so delicious because “the cheese was the perfect amount of melty and gooey - just what I always want!” People love the personal touch so don’t be afraid to put it into your posts.
  3. Consider your followers. One of the perks of being an influencer is the great opportunities you are given. Make sure to always think about if they fit your audience and if they fit you. If you are offered a #sponsored opportunity that does not make sense with your focus, don’t accept it. Stay true to your followers and yourself - consistency is key.
  4. Engage with your audience. Ask what they want to see in your content and listen to their responses! Instagram is constantly adding new features that makes interacting with your followers easy. Create a poll, use “Ask Me Anything,” or keep it old school and have them comment on one specific post so their answers are in one place. 
  5. Show your followers who is behind the camera! There is nothing more authentic than reality. Include yourself in your photos, do an Instagram Live, or turn the camera around on you during your Story. Allowing your audience to see you can create an even stronger connection!

Dara Schlossmann is Community Manager at Foodie Tribe. In her free time you will find her taking advantage of the sunny Florida weather, traveling, or in the kitchen cooking up a new recipe.