How To Grow Your Food Business Using Instagram

How To Grow Your Food Business Using Instagram

Whether you just launched a new product, opened a restaurant, or are trying to get your name out there more, Instagram is the tool to help you grow your business. But, what if you don’t know what to post, when to post, or how to get that drool-worthy shot? That’s where influencers come in. They are pros, and will be the key to your success on attracting a wider audience.

First, forget the professional photo. This makes the product look untouchable. Be sure you understand your target audience and what they want to see. Typically, Instagram foodies go wild for close-up, in-your-face food photos that show the realness of the the meal or product. Once you find your niche and the follows start to trickle in, your reach will expand as your photos are exposed to a wider demographic.

But, you can’t just stop at the photo - you need a caption to go along with it. Influencers are great at coming up with a wide variety of captions, be it simply stating what is in the picture or using a pun to get a laugh along with a “like.” And, don’t forget to hashtag. Using the right hashtags on a post can lead to higher engagement - one of the things you are hoping for to help in growing your food business.

Next, you need to know when the right time to post is. Influencers know when their target audience is on Instagram and are most likely to see their photos. Apps like Iconosquare and Union Metrics make it easy for influencers to track how their posts perform as well as when their target audience is most engaged. With these insights, they can post during peak times to achieve the greatest engagement and number of views.

Finally, influencers know how to get the drool-worthy, need this now shot. They are careful to make sure photos are taken in natural lighting, with additional lighting added as needed. Influencers know how important the perfect photo is and they do a lot to get it! They stand on top of chairs, hovering over food on the table for the best birds eye view. They lift their fork full of mac ‘n cheese to get the cheese-pull action shot. They walk around the block to use street art as the backdrop for their subject to incorporate bright color. Through trial and error, influencers have learned the best way to take the kind of photo that shows off the product and makes followers engage.

Want to grow your food business using Instagram? Influencers are the way to do it. They have the skills and knowledge of the platform, along with the followers, data, and experience to help you do so. And, Foodie Tribe can help.

Image credit: The Naughty Fork, Foodie Tribe Influencer


Dara Schlossmann is Community Manager at Foodie Tribe. In her free time you will find her taking advantage of the sunny Florida weather, traveling, or in the kitchen cooking up a new recipe.

Make Yourself Known

Make Yourself Known

You’ve got the mouthwatering shot, clever caption, and the perfect set of hashtags to go with it. After a few seconds of hovering your finger over “Share,” you decide the post is ready to go. There it is, at the top of your feed. The “likes” and “comments” build up from the usual suspects. But, you want more! More followers. More likes. More comments. More reach.

Making yourself known to other foodies is key in gaining exposure. How can do you do this? By being social on social media. Take the time to go through followers of other food blogs and interact with their posts. See something you like? Double tap that. Chances are if you “like” something of theirs, they will “like” something of yours. Can’t believe how amazingly delicious something looks? Leave a thoughtful comment! By doing so, you are leaving your mark and saying, “Hey, over here,” leading them to your account and becoming a new follower.

In the foodie community (and especially when you are just starting out), show your support for other foodies and they will support you back. Small accounts in particular can use this to their advantage. Because they don’t have as much engagement as bigger accounts, they are more likely to return the favor. It’s all about making connections and growing them as you go.

The bottom line: stay engaged not just with your followers, but other accounts, too. This will help get your name out there, expand your exposure, and grow your following.


Dara Schlossmann is Community Manager at Foodie Tribe. In her free time you will find her taking advantage of the sunny Florida weather, traveling, or in the kitchen cooking up a new recipe.

Tips on Summer Travel and Food

Tips on Summer Travel and Food

Summer is here and that means it's time to travel! Here at Foodie Tribe we are so excited to see all your mouth watering food pics from your travels across the globe. Hotel, airfare, and activities aren’t what stress most foodies out; the most difficult decision is deciding where to eat. We have some helpful tips to guide you on your delicious journey to finding that perfect photo.

Talk to the locals: Don’t always trust the most advertised restaurants at your hotel. Speak to some of the employees of your hotel, and other locals you meet to find out where they go to taste the best of the best. We also recommend asking your server where they like to eat. If any one knows where the good food is, it’s the people who serve food for a living. This can not only find you a great hidden treasure, but you are more likely to save some money too.

Use social media: We know you are socially savvy, so use your assets to find where other foodies are going. Search hashtags for the city or neighborhood you want to eat in. Instagram has become a real time restaurant guide that can lead you to unexpected gems off the beaten path. Bonus points if you see the Foodie Tribe badge in users’ profiles, then you know they can be trusted :)

Get out of your comfort zone: Every city has its own specialty item. Don’t stick to what you always order! You may miss out on a local delicacy if you stick to ordering the same things you order at home. Don’t be afraid to try something you’ve never had before. You may wind up with a new favorite food. Plus, if you try something crazy, it’ll make a much better photo than another avocado toast!

If you are traveling to Melbourne, New York City, or Vancouver make sure to check out #FoodieTribeTours to see some mouth watering posts from the Tribe Tours campaigns we have run in the past. If you are interested in doing a Tribe Tours in your city Click Here!

We hope you have safe travels, and can’t wait to start seeing the great content come in. Bon Voyage!


Jon Senk is Community Growth Director at Foodie Tribe. Hedge Fund Administrator by day, always searching for the next exciting bite by night. Follow @therealjonsenk on Instagram. 

Putting SOCIAL back in Social Media

Putting SOCIAL back in Social Media

Written by: Tyler Sminkey

The perfect cheese-pull pic or a money champagne Boomerang cheers are always a hit on social media. The most important part of each of those is sharing them with the those who were actually in your photo.

Social media is built on the foundation of one key component – being social! In a time when we’re all fixated on our phones, it can be all-too-easy to fall into the trap of not physically socializing and engaging with those around you.

Foodie Tribe is built on the importance of community. We love to see people out sipping and dining with each other. It’s a way for each of us to build our network, make new friends, find new business opportunities and get more out of life!

Here are a few tips to help you schmooze with fellow foodies:

Invite someone new as your +1: BFFs are amazing, and of course you should invite them when possible, but also switch it up and try bringing along someone new.

Make yourself go: We get it, the last thing you want to do after an annoying work day is battle traffic or trains to an event. Make the plan and hold yourself accountable – almost always you’ll be glad you went.

Like, Comment & Support: We’re in this together – tribe members and all foodies alike – show your support and add a comment when you see something amazing.


Tyler Sminkey is Partnerships Director at Foodie Tribe. When he’s not out to brunch, he is overseeing public relations and marketing campaigns for his clients. Follow @tysmink on Instagram and Twitter.

Foodie Tribe Resource: Let's talk about color

Foodie Tribe Resource: Let's talk about color

As we begin spring in 2018 – it’s natural to want to share more floral and outdoor images, especially in what you’re cooking and enjoying! This year Panton’s color of the year is Color 18-3838 (which to many others reads as, Ultra Violet). And like everything else on social media, the color of the year is always trending.

Foodie Tribe Resource: Posting 101

Foodie Tribe Resource: Posting 101

One of the keys to success when building your own social brand is to create consistency within your posts. An easy way to do this is pick 1-2 filters to use on your photos so when people view your profile, the colors of your profile look like they are all part of telling your story. Another way is to maintain consistency with your hashtags – it’s always encouraged to include as many hashtags as you feel comfortable with in order to gain followers and likes, but it’s recommended to use a few go-to’s so followers can, again, follow along with the story you’re telling.